{"id":15884,"date":"2018-07-25T10:48:25","date_gmt":"2018-07-25T10:48:25","guid":{"rendered":"https:\/\/www.advagency.ch\/seo\/"},"modified":"2022-12-15T12:23:10","modified_gmt":"2022-12-15T12:23:10","slug":"referencement-seo","status":"publish","type":"page","link":"https:\/\/www.advagency.ch\/fr\/referencement-seo\/","title":{"rendered":"R\u00c9F\u00c9RENCEMENT (SEO)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb][vc_column][vc_raw_html]JTVCcmV2X3NsaWRlciUyMGFsaWFzJTNEJTIyc2VvJTIyJTVEJTVCJTJGcmV2X3NsaWRlciU1RA==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb el_class=\u00a0\u00bbgradient-seo\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1609151094579{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb10&Prime;][\/vc_column][\/vc_row][vc_row content_width=\u00a0\u00bbgrid\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1531908402800{padding-top: 50px !important;}\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-0 vc_col-xs-12&Prime;]<div class=\"eltd-section-title-outer-holder\" style=\"text-align: center\">\n\t<div class=\"eltd-section-subtitle-holder\">\n\t\t<span class=\"eltd-section-subtitle\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-title-holder\">\n\t\t<span class=\"eltd-section-title\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tR\u00c9F\u00c9RENCEMENT (SEO)\t\t<\/span>\n\t\t<span class=\"eltd-title-separator eltd-enable-separator\" style=\"background-color: #335f62\"><\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-text\" style=\"color: #333333\">\n\t\t\t<\/div>\n\n<\/div>[\/vc_column][\/vc_row][vc_row content_width=\u00a0\u00bbgrid\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb28px\u00a0\u00bb][vc_row_inner content_aligment=\u00a0\u00bbcenter\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb][vc_column_inner][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Soyons clairs : <strong>le r\u00e9f\u00e9rencement<\/strong> n&rsquo;est pas une action, c&rsquo;est un <strong>processus<\/strong>. Figurer sur la premi\u00e8re page, la seule qui compte vraiment dans la SERP Google, exige un <strong>travail constant et m\u00e9ticuleux<\/strong>, qui ne peut se faire en quelques jours. Si l&rsquo;on vous promet la \u00ab\u00a0premi\u00e8re place\u00a0\u00bb en l\u2019espace de quelques jours, il s&rsquo;agit simplement d&rsquo;une promesse qui ne peut \u00eatre tenue.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=\u00a0\u00bbcenter\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1538041405090{padding-top: 0px !important;}\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0&Prime;]<div class=\"eltd-elements-holder eltd-two-columns eltd-responsive-mode-1024\" style=\"background-color:#f8f8f8;\"><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-538985\" data-768-1024=\"33%\" data-600-768=\"33%\" data-480-600=\"33%\" data-480=\"33%\" style=\"background-image: url(https:\/\/www.advagency.ch\/wp-content\/uploads\/2021\/01\/adv-agency-seo-img-01.jpg)\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-538985\" style=\"padding: 0 0 0 0\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-601145\" data-1280-1600=\"30px 50px 30px 65px\" data-1024-1280=\"60px 80px\" data-768-1024=\"80px 200px 80px 200px\" data-600-768=\"45px 80px 45px 80px\" data-480-600=\"30px 20px 30px 20px\" data-480=\"30px 20px 30px 20px\" style=\"background-color: #f8f8f8\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-601145\" style=\"padding: 95px 100px 105px 100px\">\n\t\t\t<div class=\"eltd-section-title-outer-holder\" style=\"text-align: center\">\n\t<div class=\"eltd-section-subtitle-holder\">\n\t\t<span class=\"eltd-section-subtitle\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tLe processus interne\t\t<\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-title-holder\">\n\t\t<span class=\"eltd-section-title\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tSEO ONSITE\t\t<\/span>\n\t\t<span class=\"eltd-title-separator eltd-enable-separator\" style=\"background-color: #335f62\"><\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-text\" style=\"color: #333333\">\n\t\t\t<\/div>\n\n<\/div>[vc_column_text css=\u00a0\u00bb.vc_custom_1617307357647{padding-top: 1px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">La <strong>premi\u00e8re<\/strong> et indispensable phase du processus d&rsquo;optimisation pour les moteurs de recherche consiste \u00e0 pr\u00e9parer le site Web pour qu&rsquo;il soit d\u00e9tect\u00e9 avec succ\u00e8s par les algorithmes de Google. Nous intervenons sur les balises et sur la red\u00e9finition <strong>des images, des titres, des descriptions et des textes<\/strong>, en fonction des mots-cl\u00e9s les plus adapt\u00e9s aux services que l&rsquo;entreprise entend proposer.<\/p>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_aligment=\u00a0\u00bbcenter\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1608970057319{padding-top: 0px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs\u00a0\u00bb]<div class=\"eltd-elements-holder eltd-two-columns eltd-responsive-mode-1024\" style=\"background-color:#fefefe;\"><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-999030\" data-1280-1600=\"30px 50px 30px 65px\" data-1024-1280=\"60px 80px\" data-768-1024=\"80px 200px 80px 200px\" data-600-768=\"45px 80px 45px 80px\" data-480-600=\"30px 20px 30px 20px\" data-480=\"30px 20px 30px 20px\" style=\"background-color: #fefefe\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-999030\" style=\"padding: 95px 100px 105px 100px\">\n\t\t\t<div class=\"eltd-section-title-outer-holder\" style=\"text-align: center\">\n\t<div class=\"eltd-section-subtitle-holder\">\n\t\t<span class=\"eltd-section-subtitle\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tLe processus externe\t\t<\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-title-holder\">\n\t\t<span class=\"eltd-section-title\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tSEO LINK BUILDING\t\t<\/span>\n\t\t<span class=\"eltd-title-separator eltd-enable-separator\" style=\"background-color: #335f62\"><\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-text\" style=\"color: #333333\">\n\t\t\t<\/div>\n\n<\/div>[vc_column_text css=\u00a0\u00bb.vc_custom_1617307447505{padding-top: 1px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\"><strong>L&rsquo;autorit\u00e9<\/strong> d&rsquo;un site est cruciale pour Google. Afin de consid\u00e9rer un site comme fiable et pertinent, le <strong>trafic<\/strong> provenant d&rsquo;autres sites est pris en compte. Une valeur d\u00e9terminante pour le positionnement : <strong>la popularit\u00e9 des liens<\/strong>. Il s&rsquo;agit d&rsquo;une t\u00e2che en <strong>constante \u00e9volution<\/strong>, qui n\u00e9cessite un examen constant du Web et une attention particuli\u00e8re \u00e0 la production de contenu.<\/p>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-238329\" data-768-1024=\"33%\" data-600-768=\"33%\" data-480-600=\"33%\" data-480=\"33%\" style=\"background-image: url(https:\/\/www.advagency.ch\/wp-content\/uploads\/2021\/01\/adv-agency-seo-img-02.jpg)\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-238329\" style=\"padding: 0 0 0 0\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_aligment=\u00a0\u00bbcenter\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1608970057319{padding-top: 0px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-lg-12 vc_hidden-lg vc_col-md-offset-0 vc_col-md-12 vc_hidden-md vc_col-sm-offset-0&Prime;]<div class=\"eltd-elements-holder eltd-two-columns eltd-responsive-mode-1024\" style=\"background-color:#fefefe;\"><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-896615\" data-768-1024=\"33%\" data-600-768=\"33%\" data-480-600=\"33%\" data-480=\"33%\" style=\"background-image: url(https:\/\/www.advagency.ch\/wp-content\/uploads\/2021\/01\/adv-agency-seo-img-02.jpg)\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-896615\" style=\"padding: 0 0 0 0\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-788886\" data-1280-1600=\"30px 50px 30px 65px\" data-1024-1280=\"60px 80px\" data-768-1024=\"80px 200px 80px 200px\" data-600-768=\"45px 80px 45px 80px\" data-480-600=\"30px 20px 30px 20px\" data-480=\"30px 20px 30px 20px\" style=\"background-color: #fefefe\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-788886\" style=\"padding: 95px 100px 105px 100px\">\n\t\t\t<div class=\"eltd-section-title-outer-holder\" style=\"text-align: center\">\n\t<div class=\"eltd-section-subtitle-holder\">\n\t\t<span class=\"eltd-section-subtitle\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tLe processus externe\t\t<\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-title-holder\">\n\t\t<span class=\"eltd-section-title\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tSEO LINK BUILDING\t\t<\/span>\n\t\t<span class=\"eltd-title-separator eltd-enable-separator\" style=\"background-color: #335f62\"><\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-text\" style=\"color: #333333\">\n\t\t\t<\/div>\n\n<\/div>[vc_column_text css=\u00a0\u00bb.vc_custom_1617307447505{padding-top: 1px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\"><strong>L&rsquo;autorit\u00e9<\/strong> d&rsquo;un site est cruciale pour Google. Afin de consid\u00e9rer un site comme fiable et pertinent, le <strong>trafic<\/strong> provenant d&rsquo;autres sites est pris en compte. Une valeur d\u00e9terminante pour le positionnement : <strong>la popularit\u00e9 des liens<\/strong>. Il s&rsquo;agit d&rsquo;une t\u00e2che en <strong>constante \u00e9volution<\/strong>, qui n\u00e9cessite un examen constant du Web et une attention particuli\u00e8re \u00e0 la production de contenu.<\/p>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_aligment=\u00a0\u00bbcenter\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1538041405090{padding-top: 0px !important;}\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0&Prime;]<div class=\"eltd-elements-holder eltd-two-columns eltd-responsive-mode-1024\" style=\"background-color:#f8f8f8;\"><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-895578\" data-768-1024=\"33%\" data-600-768=\"33%\" data-480-600=\"33%\" data-480=\"33%\" style=\"background-image: url(https:\/\/www.advagency.ch\/wp-content\/uploads\/2021\/01\/adv-agency-seo-img-03.jpg)\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-895578\" style=\"padding: 0 0 0 0\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-866528\" data-1280-1600=\"30px 50px 30px 65px\" data-1024-1280=\"60px 80px\" data-768-1024=\"80px 200px 80px 200px\" data-600-768=\"45px 80px 45px 80px\" data-480-600=\"30px 20px 30px 20px\" data-480=\"30px 20px 30px 20px\" style=\"background-color: #f8f8f8\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-866528\" style=\"padding: 95px 100px 105px 100px\">\n\t\t\t<div class=\"eltd-section-title-outer-holder\" style=\"text-align: center\">\n\t<div class=\"eltd-section-subtitle-holder\">\n\t\t<span class=\"eltd-section-subtitle\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tLe processus de g\u00e9olocalisation\t\t<\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-title-holder\">\n\t\t<span class=\"eltd-section-title\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tSEO LOCAL\t\t<\/span>\n\t\t<span class=\"eltd-title-separator eltd-enable-separator\" style=\"background-color: #335f62\"><\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-text\" style=\"color: #333333\">\n\t\t\t<\/div>\n\n<\/div>[vc_column_text css=\u00a0\u00bb.vc_custom_1617307542792{padding-top: 1px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Enfin, la derni\u00e8re phase concerne les activit\u00e9s avec une <strong>pr\u00e9sence physique<\/strong> sur le territoire : les magasins, les restaurants, les supermarch\u00e9s ont besoin d&rsquo;un travail suppl\u00e9mentaire de positionnement concernant l&rsquo;onglet Google My Business. Dans ce cas, une \u00e9tude suppl\u00e9mentaire et l&rsquo;insertion de mots-cl\u00e9s sont n\u00e9cessaires.<\/p>\n<p style=\"text-align: justify;\">Comme nous l&rsquo;avons dit, le r\u00e9f\u00e9rencement n&rsquo;est pas une action. C&rsquo;est un processus. Il doit donc \u00eatre g\u00e9r\u00e9 de mani\u00e8re organique et professionnelle.<\/p>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb el_class=\u00a0\u00bbgradient-seo\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1609151094579{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb10&Prime;][\/vc_column][\/vc_row][vc_row use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1611771073260{background-image: url(https:\/\/www.advagency.ch\/wp-content\/uploads\/2021\/01\/adv-agency-servizi-seo-bg-form.jpg?id=15519) !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb65px\u00a0\u00bb][vc_row_inner content_width=\u00a0\u00bbgrid\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb][vc_column_inner]<div class=\"eltd-section-title-outer-holder\" style=\"text-align: left\">\n\t<div class=\"eltd-section-subtitle-holder\">\n\t\t<span class=\"eltd-section-subtitle\" style=\"font-family: Montserrat;;color: #000000;;;\">\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-title-holder\">\n\t\t<span class=\"eltd-section-title\" style=\"font-family: Montserrat;font-size: 31px;color: #ffffff;font-weight: 600;;\">\n\t\t\tCONTACTEZ-NOUS POUR VOTRE STRAT\u00c9GIE SEO\t\t<\/span>\n\t\t<span class=\"eltd-title-separator eltd-enable-separator\" style=\"background-color: #335f62\"><\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-text\" style=\"color: #000000\">\n\t\t\t<\/div>\n\n<\/div><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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