{"id":15825,"date":"2018-07-25T10:58:18","date_gmt":"2018-07-25T10:58:18","guid":{"rendered":"https:\/\/www.advagency.ch\/google-advertising\/"},"modified":"2024-05-07T14:01:19","modified_gmt":"2024-05-07T14:01:19","slug":"google-advertising","status":"publish","type":"page","link":"https:\/\/www.advagency.ch\/fr\/google-advertising\/","title":{"rendered":"Google Advertising"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb][vc_column][vc_raw_html]JTVCcmV2X3NsaWRlciUyMGFsaWFzJTNEJTIyZ29vZ2xlJTIyJTVEJTVCJTJGcmV2X3NsaWRlciU1RA==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb el_class=\u00a0\u00bbgradient-google\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1609151205369{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb10&Prime;][\/vc_column][\/vc_row][vc_row content_width=\u00a0\u00bbgrid\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1531908402800{padding-top: 50px !important;}\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-0 vc_col-xs-12&Prime;]<div class=\"eltd-section-title-outer-holder\" style=\"text-align: center\">\n\t<div class=\"eltd-section-subtitle-holder\">\n\t\t<span class=\"eltd-section-subtitle\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tL\u00e0 o\u00f9 les questions et les r\u00e9ponses se rencontrent\t\t<\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-title-holder\">\n\t\t<span class=\"eltd-section-title\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tGOOGLE ADVERTISING\t\t<\/span>\n\t\t<span class=\"eltd-title-separator eltd-enable-separator\" style=\"background-color: #779322\"><\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-text\" style=\"color: #333333\">\n\t\t\t<\/div>\n\n<\/div>[\/vc_column][\/vc_row][vc_row content_width=\u00a0\u00bbgrid\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb28px\u00a0\u00bb][vc_row_inner content_aligment=\u00a0\u00bbcenter\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb][vc_column_inner][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Il est bien connu qu\u2019Internet est la plus importante source de recherche d&rsquo;informations au monde. <strong>En Suisse, 94 % des recherches sont effectu\u00e9es sur Google.<\/strong> La pr\u00e9sence en ligne et la communication avec le march\u00e9 cible occupent une place de plus en plus centrale dans le processus d&rsquo;achat. En interrogeant le moteur de recherche, chaque utilisateur exprime ses int\u00e9r\u00eats, ses besoins, ses d\u00e9sirs. Voici les outils que nous utilisons pour faciliter ce processus de conversion.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row content_aligment=\u00a0\u00bbcenter\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1608978741843{padding-top: 0px !important;}\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0&Prime;]<div class=\"eltd-elements-holder eltd-two-columns eltd-responsive-mode-1024\" style=\"background-color:#f8f8f8;\"><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-172483\" data-768-1024=\"33%\" data-600-768=\"33%\" data-480-600=\"33%\" data-480=\"33%\" style=\"background-image: url(https:\/\/www.advagency.ch\/wp-content\/uploads\/2021\/01\/adv-agency-google-advertising-img-01.jpg)\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-172483\" style=\"padding: 0 0 0 0\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-684238\" data-1280-1600=\"30px 50px 30px 65px\" data-1024-1280=\"60px 80px\" data-768-1024=\"80px 200px 80px 200px\" data-600-768=\"45px 80px 45px 80px\" data-480-600=\"30px 20px 30px 20px\" data-480=\"30px 20px 30px 20px\" style=\"background-color: #f8f8f8\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-684238\" style=\"padding: 95px 100px 105px 100px\">\n\t\t\t<div class=\"eltd-section-title-outer-holder\" style=\"text-align: center\">\n\t<div class=\"eltd-section-subtitle-holder\">\n\t\t<span class=\"eltd-section-subtitle\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-title-holder\">\n\t\t<span class=\"eltd-section-title\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tGOOGLE DISPLAY\t\t<\/span>\n\t\t<span class=\"eltd-title-separator eltd-enable-separator\" style=\"background-color: #779322\"><\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-text\" style=\"color: #333333\">\n\t\t\t<\/div>\n\n<\/div>[vc_column_text css=\u00a0\u00bb.vc_custom_1617284031131{padding-top: 1px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Titiller la curiosit\u00e9 d&rsquo;un utilisateur, stimuler son d\u00e9sir, cr\u00e9er des besoins. Nous parlons au consommateur. \u00c0 travers des campagnes <strong>display<\/strong>, nous pr\u00e9sentons des produits et des services \u00e0 un public profil\u00e9 en termes <strong>d\u2019int\u00e9r\u00eats<\/strong> et de caract\u00e9ristiques sociod\u00e9mographiques et, par cons\u00e9quent, plus cibl\u00e9.<\/p>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_aligment=\u00a0\u00bbcenter\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1608970057319{padding-top: 0px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs\u00a0\u00bb]<div class=\"eltd-elements-holder eltd-two-columns eltd-responsive-mode-1024\" style=\"background-color:#fefefe;\"><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-134384\" data-1280-1600=\"30px 50px 30px 65px\" data-1024-1280=\"60px 80px\" data-768-1024=\"80px 200px 80px 200px\" data-600-768=\"45px 80px 45px 80px\" data-480-600=\"30px 20px 30px 20px\" data-480=\"30px 20px 30px 20px\" style=\"background-color: #fefefe\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-134384\" style=\"padding: 95px 100px 105px 100px\">\n\t\t\t<div class=\"eltd-section-title-outer-holder\" style=\"text-align: center\">\n\t<div class=\"eltd-section-subtitle-holder\">\n\t\t<span class=\"eltd-section-subtitle\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-title-holder\">\n\t\t<span class=\"eltd-section-title\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tGOOGLE SEARCH\t\t<\/span>\n\t\t<span class=\"eltd-title-separator eltd-enable-separator\" style=\"background-color: #779322\"><\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-text\" style=\"color: #333333\">\n\t\t\t<\/div>\n\n<\/div>[vc_column_text css=\u00a0\u00bb.vc_custom_1617284166047{padding-top: 1px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Le fait d\u2019interroger le moteur de recherche s\u2019apparente \u00e0 une simple demande <strong>d&rsquo;informations<\/strong> : gr\u00e2ce \u00e0 une utilisation correcte des <strong>mots-cl\u00e9s<\/strong> et \u00e0 des annonces personnalis\u00e9es, nous r\u00e9pondons directement aux besoins des consommateurs et nous nous adressons \u00e0 de futurs clients.<\/p>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-890031\" data-768-1024=\"33%\" data-600-768=\"33%\" data-480-600=\"33%\" data-480=\"33%\" style=\"background-image: url(https:\/\/www.advagency.ch\/wp-content\/uploads\/2021\/01\/adv-agency-google-advertising-img-02.jpg)\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-890031\" style=\"padding: 0 0 0 0\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_aligment=\u00a0\u00bbcenter\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1608970057319{padding-top: 0px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-lg-12 vc_hidden-lg vc_col-md-offset-0 vc_col-md-12 vc_hidden-md vc_col-sm-offset-0&Prime;]<div class=\"eltd-elements-holder eltd-two-columns eltd-responsive-mode-1024\" style=\"background-color:#fefefe;\"><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-634325\" data-768-1024=\"33%\" data-600-768=\"33%\" data-480-600=\"33%\" data-480=\"33%\" style=\"background-image: url(https:\/\/www.advagency.ch\/wp-content\/uploads\/2021\/01\/adv-agency-google-advertising-img-02.jpg)\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-634325\" style=\"padding: 0 0 0 0\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-496025\" data-1280-1600=\"30px 50px 30px 65px\" data-1024-1280=\"60px 80px\" data-768-1024=\"80px 200px 80px 200px\" data-600-768=\"45px 80px 45px 80px\" data-480-600=\"30px 20px 30px 20px\" data-480=\"30px 20px 30px 20px\" style=\"background-color: #fefefe\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-496025\" style=\"padding: 95px 100px 105px 100px\">\n\t\t\t<div class=\"eltd-section-title-outer-holder\" style=\"text-align: center\">\n\t<div class=\"eltd-section-subtitle-holder\">\n\t\t<span class=\"eltd-section-subtitle\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-title-holder\">\n\t\t<span class=\"eltd-section-title\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tGOOGLE SEARCH\t\t<\/span>\n\t\t<span class=\"eltd-title-separator eltd-enable-separator\" style=\"background-color: #779322\"><\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-text\" style=\"color: #333333\">\n\t\t\t<\/div>\n\n<\/div>[vc_column_text css=\u00a0\u00bb.vc_custom_1617284185144{padding-top: 1px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Le fait d\u2019interroger le moteur de recherche s\u2019apparente \u00e0 une simple demande <strong>d&rsquo;informations<\/strong> : gr\u00e2ce \u00e0 une utilisation correcte des <strong>mots-cl\u00e9s<\/strong> et \u00e0 des annonces personnalis\u00e9es, nous r\u00e9pondons directement aux besoins des consommateurs et nous nous adressons \u00e0 de futurs clients.<\/p>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_aligment=\u00a0\u00bbcenter\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1538041405090{padding-top: 0px !important;}\u00a0\u00bb][vc_column offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0&Prime;]<div class=\"eltd-elements-holder eltd-two-columns eltd-responsive-mode-1024\" style=\"background-color:#f8f8f8;\"><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-865500\" data-768-1024=\"33%\" data-600-768=\"33%\" data-480-600=\"33%\" data-480=\"33%\" style=\"background-image: url(https:\/\/www.advagency.ch\/wp-content\/uploads\/2021\/01\/adv-agency-google-advertising-img-03.jpg)\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-865500\" style=\"padding: 0 0 0 0\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"eltd-elements-holder-item eltd-horizontal-alignment-center\" data-item-class=\"eltd-elements-holder-custom-187774\" data-1280-1600=\"30px 50px 30px 65px\" data-1024-1280=\"60px 80px\" data-768-1024=\"80px 200px 80px 200px\" data-600-768=\"45px 80px 45px 80px\" data-480-600=\"30px 20px 30px 20px\" data-480=\"30px 20px 30px 20px\" style=\"background-color: #f8f8f8\">\n\t<div class=\"eltd-elements-holder-item-inner\">\n\t\t<div class=\"eltd-elements-holder-item-content eltd-elements-holder-custom-187774\" style=\"padding: 95px 100px 105px 100px\">\n\t\t\t<div class=\"eltd-section-title-outer-holder\" style=\"text-align: center\">\n\t<div class=\"eltd-section-subtitle-holder\">\n\t\t<span class=\"eltd-section-subtitle\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-title-holder\">\n\t\t<span class=\"eltd-section-title\" style=\"font-family: Montserrat;;color: #333333;;;\">\n\t\t\tYOU TUBE\t\t<\/span>\n\t\t<span class=\"eltd-title-separator eltd-enable-separator\" style=\"background-color: #779322\"><\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-text\" style=\"color: #333333\">\n\t\t\t<\/div>\n\n<\/div>[vc_column_text css=\u00a0\u00bb.vc_custom_1617284228310{padding-top: 1px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">You Tube est le <strong>site de vid\u00e9os<\/strong> en ligne <strong>N. 1 dans le monde<\/strong>. Dans la tranche d&rsquo;\u00e2ge des 15-34 ans, la consommation de m\u00e9dias sur You Tube d\u00e9passe largement celle de n&rsquo;importe quelle cha\u00eene de t\u00e9l\u00e9vision. Pas moins de 40 % des utilisateurs qui regardent des vid\u00e9os sur<\/p>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb el_class=\u00a0\u00bbgradient-google\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1609151205369{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb10&Prime;][\/vc_column][\/vc_row][vc_row use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1611769731317{background-image: url(https:\/\/www.advagency.ch\/wp-content\/uploads\/2021\/01\/adv-agency-servizi-google-bg-form.jpg?id=15507) !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb65px\u00a0\u00bb][vc_row_inner content_width=\u00a0\u00bbgrid\u00a0\u00bb center_bck_image=\u00a0\u00bbno\u00a0\u00bb][vc_column_inner]<div class=\"eltd-section-title-outer-holder\" style=\"text-align: left\">\n\t<div class=\"eltd-section-subtitle-holder\">\n\t\t<span class=\"eltd-section-subtitle\" style=\"font-family: Montserrat;;color: #000000;;;\">\n\t\t\t\t\t<\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-title-holder\">\n\t\t<span class=\"eltd-section-title\" style=\"font-family: Montserrat;font-size: 31px;color: #ffffff;font-weight: 600;;\">\n\t\t\tDemander un conseil sur l\u2019univers de google\t\t<\/span>\n\t\t<span class=\"eltd-title-separator eltd-enable-separator\" style=\"background-color: #779322\"><\/span>\n\t<\/div>\n\t<div class=\"eltd-section-title-text\" style=\"color: #000000\">\n\t\t\t<\/div>\n\n<\/div><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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